I asked Joost Claerbout of Barco to explain how a radical, companywide program to become brand leader led to him winning the first ever VCK Price of the Public Award and the lessons this could have for other organisations.
I asked Joost Claerbout of Barco to explain how a radical, companywide program to become brand leader led to him winning the first ever VCK Price of the Public Award and the lessons this could have for other organisations.
